Following the success of its first-ever virtual event, Sweet Suite @ Home, our sister publication, the Toy Insider is getting ready to help sleigh the holiday shopping season.

Set to take place on October 22, the Toy Insider’s 9th annual Holiday of Play event is going virtual this year as Holiday of Play @ Home, an exclusive, invite-only media event designed for press, bloggers, influencers, and content creators to get up close and personal with the hottest toys of the holiday season.

Like Sweet Suite @ Home — and unlike many virtual events — Holiday of Play @ Home will take place in a fully immersive, 360-degree 3D interactive show floor environment in which attendees can meet with the companies behind some of the hottest toys, games, and more. The first wave of exhibiting sponsors has been revealed and more will be announced in the weeks leading up to the big event!


At Holiday of Play @ Home, attendees will be among the first to see live demos of toys and games from the Toy Insider’s highly anticipated Hot 20 list of the hottest holiday must-haves, as well as its STEM 10 and 12 Under $12 selections. Plus, more than 30 toy sponsors will be in attendance, showing off the hottest toys topping kids’ wish lists. The event will ring in the holiday season in style, so expect lots of spectacular seasonal elements to help inspire a holiday season filled with cheer!

Full details on Holiday of Play @ Home can be found here. Press, media, bloggers, influencers, and other content creators interested in an invite can apply here.

For sponsorship opportunities, contact Jackie Breyer.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.