The Toy Insider’s Eighth Annual Sweet Suite event took place on July 12 at Pier Sixty in New York City. Known as The Biggest Night of Play, the premiere toy party of the year welcomed more than 250 digital influencers and more than 150 members of traditional media to connect with dozens of toy companies in advance of the holiday shopping season.

This year at Sweet Suite, influencers and the media enjoyed one-on-one time with representatives from more than 80 of the hottest kids’ brands and properties on the market, including VTech, LeapFrog, Just Play, Warner Bros. Interactive Entertainment, Spin Master, Mattel, Simplay3, MGA Entertainment, K’NEX, LEGO and more.

#SweetSuite17 generated more than 28 million Twitter impressions, more than 1,000 Instagram posts, and dozens of YouTube videos and blog posts.

For the first time ever, Sweet Suite partnered with 20 top YouTube creators to stream live unboxing videos to YouTube. Top sponsors created custom boxes for YouTubers to open live on camera in the special Sweet Suite lounge, while thousands of their followers watched the fun. Channels included Mommy and Gracie Show, That YouTub3 Family, Little Lavignes, Kitties Mama, Kid Toy Testers, and more!

Sweet Suite gave digital influencers and members of the press a chance to meet old and new friends while sipping on cocktails, feasting on scrumptious snacks, and—best of all—playing with the hottest toys of the holiday season before they hit the market.

Enormous swag boxes were shipped directly to attendees’ homes after the event, sparking a resurgence in social media impressions and ensuring bloggers and journalists have products on-hand to review and share with their followers. Not to mention, the swag boxes yielded dozens of live and recorded unboxing videos on Instagram, Facebook, and YouTube.

On September 19, 2017, the Toy Insider team will host its sixth annual HoliDAY of Play event in New York City, where 150 members of the media will be the first to see the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 hot holiday toy picks, as well as meet with top manufacturers before the holiday season.

If you’re interested in learning more about these events, contact Laurie Schacht at thetoyinsidermom@gmail.com.