The Toy Network will launch this month at the Atlanta, Dallas, Seattle, Los Angeles, Minneapolis, and Las Vegas gift shows as a direct importer, marketer, and wholesale distributor of impulse novelties, toys, and plush. Headquartered in Fall River, Massachusetts, The Toy Network will provide retailers with products that bring a unique experience at an affordable price.

The brand will be represented by sales groups nationwide, including Jesa Gift & Toy (New England), High Five Inc. (Mid-Atlantic), Diverse Marketing Ltd (Southeast), ToyService Inc. (TOLA), Rocket Rep (Midwest), Ketz & Associates (Upper Midwest), and Toyology Inc. (Rocky Mountain States, West, and Pacific North West).