New items from The World of Eric Carle will be available in the Benelux.

The Joester Loria Group has appointed License Connection as The World of Eric Carle, including The Very Hungry Caterpillar, licensing agent in the Benelux.

License Connection will represent the brand across a wide range of licensed categories including apparel, puzzles, games, and home goods, and will be seeking to expand the licensing portfolio into categories such as food, baby accessories, and retail partnerships. License Connection will also manage existing and new partnerships.

“We are really excited about this relationship with the TJL Group and thrilled to partner with them in the Benelux,” says Daphne Kellerman, owner of License Connection. “We look forward to expand this well-known brand with new products to kids and families throughout the region so kids can experience their own Very Hungry Caterpillar adventure.”

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.