On a call with investors following the release of Mattel’s Q4 and full-year earnings today, Mattel Chairman and CEO Ynon Kreiz revealed that the global hit will have a new streaming home beginning this spring.
The Thomas and Friends brand will celebrate its 75th anniversary this year, with initiatives expected to be revealed at Toy Fair New York next week.
Created as a fictional story for the Reverend. W. Awdry’s son Christopher in 1945, tales of Thomas the Tank Engine and his friends on the Island of Sodor sell more than 2 million books each year across more than 100 titles.
Bachmann Trains recently revealed one new train set that it will release this year as part of the anniversary celebration.