TIA Takes Members on Fact-Finding Trip to India

Members of the Toy Industry Association (TIA) will participate in a fact-finding excursion and cultural immersion program at Kids India, the country’s largest trade event for the toy industry, scheduled to take place September 24 to 26 in Mumbai. Created by the TIA and Spielwarenmesse eG, the program will include a full agenda of show-related activities intended to inform U.S. companies interested in entering the Indian toy market.

Educational workshops will explore local advertising formats, the influence of traditional vs. social media on toy shopping habits, consumer demographics, the country’s top-selling toy categories, and more. There will also be networking opportunities and retailer visits. The Indian toy market is projected to grow 20 percent and reach U.S. $3.8 billion by 2020.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.