TIAThe Toy Industry Association’s (TIA) The Genius of Play consumer campaign focuses on spreading awareness about the many developmental benefits of play. In preparation for phase two of the campaign, TIA has been collecting research from renowned academics, psychologists, journalists, and other play-focused professionals to gain insight into the history and future of play, as well as its essential role in childhood development.

This expert research has led TIA to the following findings: Toys may evolve over time, but play is a constant that surpasses cultural and geographic boundaries; when children play, significant neurological changes occur; and the absence of play is detrimental to a child’s well-being and development.

Further details regarding each of these findings, as well as examples of toys that promote healthy development in children, can be found at the TIA’s website.