PlayFairTickets for Toy Industry Association (TIA) and LeftField Media’s Play Fair 2017 are now available. Play Fair is an event that brings families together with the toys, characters, and brands for play for all ages. This year’s Play Fair is presented by Nickelodeon and Toys “R” Us, and will take place in New York City’s Javits Center from Nov. 4 to 5 next year. A press and industry preview night will kick off the show on Nov. 3.

Last year’s Play Fair welcomed more than 20,000 attendees and brands including Nickelodeon, Toys “R” Us, Lego, Hasbro, Mattel, and Cartoon Network. Growing in its second year, Play Fair will expand to double in size and will take place during the pre-shopping holiday season. Sold out in its first edition, Play Fair 2017 is expected to sell out even sooner.

Highlights for this year’s event include screenings, photo ops, and interactive experiences with Nickelodeon characters; an expanded Toys “R” Us stage featuring celebrity appearances; a Lego pavilion; new and expanded displays including K’NEX and Entertainment One; expanded meet and greets; and more.

Families can purchase tickets to Play Fair 2017 to attend either morning or afternoon sessions, and a new VIP option offers an additional hour of play and an exclusive goodie bag filled with some of the hottest toys of the year.