Hasbro is refreshing its leadership with some familiar faces.
Toy industry veteran Tim Kilpin (pictured top) will join Hasbro on April 24 as President, Toy, Licensing, and Entertainment while consumer products veteran Gina Goetter will join the company as Chief Financial Officer beginning May 18.
“We are excited to welcome Tim and Gina to Hasbro,” says Hasbro CEO Chris Cocks. “I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 strategy, which is focused on bringing our brands to life for consumers of all ages, maximizing the value of our IP, and creating long-term shareholder value.”
Kilpin joins the company from PlayMonster where he most recently served as Executive Chairman following a stint as CEO. He previously led Activision Blizzard’s consumer products business and held leadership roles at Mattel and The Walt Disney Co. In 2021, he discussed his entry into the toy industry with The Toy Book, recounting his time at Mattel naming Masters of the Universe characters and writing stories for the mini-comics that came with each action figure back in the 1980s.
In his new role, Kilpin will report directly to Cocks and will lead Hasbro’s Consumer Products Group with a focus on optimizing the value, relevance, and performance of the company’s strategic franchise brands and IP.
Goetter joins Hasbro from Harley-Davidson and will fill the role vacated by the retiring Deborah Thomas. She served as Chief Financial Officer at Harley-Davidson and previously served as Vice President of Finance at Tyson Foods following a 21-year run at General Mills. Goetter will serve as a strategic partner to Cox in executing Blueprint 2.0.
First revealed last October, Blueprint 2.0 involves Hasbro focusing on “fewer, bigger brands; gaming; digital; and the direct-to-consumer and licensing businesses.
