Toekenz is expanding its digital reach with Mattel. | Source: Toekenz Collectibles

Toekenz Collectibles, as well as its digital collectibles application, has revealed a new partnership with Mattel. As a non-fungible token (NFT) platform, Toekenz will collaborate with Mattel — the first toy company to launch NFTs — on making blockchain-based digital collectibles for kids.

Toekenz is committed to ensuring a safe and fun environment for kids to experience Web3 and the developing metaverse through its collaboration with Mattel. Recent Web3 technologies such as blockchain, decentralized autonomous organizations (DAOs), non-fungible and fungible tokens have taken over the gaming industry and provide kids with newer ways to access and play with products.

“We already know that NFTs are a fantastic way for fans to further engage with Mattel brands,” says Mike DeLaet, Global Head of Digital Gaming at Mattel. “Until now, no such platform has existed where parents and children can together discover and learn more about the world of digital collectibles.”

Related: DeAPlaneta to Lead Global Expansion of WonderPals NFT Brand

In addition to its licensing partnership with Mattel, Toekenz Collectibles will soon announce other partnerships. Collaborations include preschool products, live-action experiences, and more. As an application with Play-to-Collect games, an intergenerational DAO, and a metaverse platform, Toekenz will be available through the Apple and Google app stores in Q4 2022.

About the author

Vivian Rousseau

Vivian Rousseau

Vivian Rousseau is an Editorial Intern with Adventure Media & Events, where she writes for The Toy Book, The Toy Insider, and The Pop Insider. She is also currently a Senior at Rutgers University - New Brunswick studying Journalism & Media Studies. Vivian’s two previous internships have been in news writing as well, as she loves to write! When she isn’t writing or doing her schoolwork, Vivian is typically reading, at the gym, or soaking up her last year of college with her friends and sorority sisters!

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