TOMY, a global producer, marketer, and designer of toys, is celebrating 100 years in 2024. The company started in 1924 with the founding of Tomiyama Toy Seisakusho, TOMY’s predecessor. The company revealed a new anniversary logo and will release a limited number of anniversary products, representative of some of the founding intellectual properties, in April. 

“We are honored to be a part of a company that has been around for 100 years. Our industry is dynamic, and with the changing needs of our customers and supporters, TOMY has been able to adapt along with it,” says Greg Kilrea, President of TOMY International. “We look forward to continuing our mission to Make the World Smile for the next 100 years and beyond.” 

The new 100th anniversary logo — created to mark the milestone and express gratitude to TOMY’s supporters, customers, and stakeholders — showcases an infinity symbol to depict infinite possibilities. The anniversary presents TOMY with the opportunity to connect its origin with the future, Japan with the world, and people with one another, while the company aims to inspire and delight the world endlessly.

The anniversary logo also embodies the spirit of ASOBI (play), the desire to create infinite possibilities with a limitless future, and the commitment to the product quality established with the company’s founding. 

“We are grateful and humbled by everyone’s support and collaboration, which is entirely what made it possible for TOMY to reach this important juncture. In this age of constant change, with consumer needs ever evolving, we have continued to create new forms of play based on those changing needs,” says Kantaro Tomiyama, Representative Director, Chairman & CEO, and Kazuhiro Kojima, Representative Director, President & COO. “We will continue to adapt and evolve as a company and make the world smile through the concept of ASOBI, contributing to society at large. TOMY is looking forward to the next 100 years of bringing smiles to the world through play.”

About the author

Samantha Connell

Samantha Connell

Samantha is an Assistant Editor for The Toy Book, The Pop Insider, and The Toy Insider. She loves to write, craft, watch Pride and Prejudice, and play with her adorable dog, Willow. She is a Ravenclaw, Star Wars fan (prequels included), and Clemson alumna. She also thinks that she is the favorite aunt.