TOMY unveiled its 2017 lineup of parent essentials and infant and toddler toys across its Lamaze, Boon, The First Years, JJ Cole, and John Deere brands.
Highlights include Lamaze toys, which encourage babies to grow and develop through features that promote together time between parents and babies, but also activities that encourage babies to explore and learn independently. The Lamaze Clip & Go line will include Waddling Wade, Phillip the Pelican, and Flipping Felipe; new items in the Early Learning line include Stacking Starseeker and Repeat Petey; and there will be new titles in the Lamaze Soft Books line.
Additions to the John Deere line include Infant Wrist Rattles; Big Scoop Tractor and Dump Truck Set, a sandbox toy; items based on the friendly-faced character Johnny Tractor, including Push ’n Roll Johnny, RC Johnny, Learn ‘n Pop Johnny, and Build-a-Johnny; and realistic role-play sets Deluxe Talking Toolbelt, Farm Pond Fish Adventure, and Lawn & Garden Set.
JJ Cole expands its Bundleme category next year with new colors and styles; The First Years adds new categories to its lineup, including the redesigned Breastflow, stackable sippy cups, and travel accessories; and Boon brings a new health and grooming kit.