Greg Miller is the new senior vice president of baby brands at TOMY International Inc. In his new role, Miller will assume leadership over the First Years, Boon, and JJ Cole brands. The appointment is effective immediately.

“We are excited to welcome Greg to the TOMY team. His deep brand marketing and product development experience make him uniquely qualified to steward our vital Boon, JJ Cole and The First Years brands in the years to come,” says Pete Henseler, president of TOMY International. “His enthusiasm for this business combined with relevant category experience will help us continue development and implementation of strategies to drive sustainable growth of our baby brands portfolio.”

TOMY Baby Brands

Miller previously held positions at Hasbro, Little Tikes, The Bridge Direct, and American Greetings.

Most recently, he served as senior vice president of global marketing at Goodbaby Holdings, a global manufacturer of juvenile products. Miller was also a member of the RC2/Learning Curve management team for seven years where he managed product development and marketing for all toy and baby brands.

TOMY International Inc. is the subsidiary of TOMY Co. Ltd. responsible for North America and South America.