TOMY International Appoints Greg Miller as Senior Vice President of Baby Brands

Greg Miller is the new senior vice president of baby brands at TOMY International Inc. In his new role, Miller will assume leadership over the First Years, Boon, and JJ Cole brands. The appointment is effective immediately.

“We are excited to welcome Greg to the TOMY team. His deep brand marketing and product development experience make him uniquely qualified to steward our vital Boon, JJ Cole and The First Years brands in the years to come,” says Pete Henseler, president of TOMY International. “His enthusiasm for this business combined with relevant category experience will help us continue development and implementation of strategies to drive sustainable growth of our baby brands portfolio.”

TOMY Baby Brands

Miller previously held positions at Hasbro, Little Tikes, The Bridge Direct, and American Greetings.

Most recently, he served as senior vice president of global marketing at Goodbaby Holdings, a global manufacturer of juvenile products. Miller was also a member of the RC2/Learning Curve management team for seven years where he managed product development and marketing for all toy and baby brands.

TOMY International Inc. is the subsidiary of TOMY Co. Ltd. responsible for North America and South America.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.