TOMYTOMY International Inc., the subsidiary of TOMY Company Ltd., formed TOMY Games Group, dedicated to building on the company’s preschool and family games. Previous games in TOMY’s portfolio include Pop-Up Pirate, TOMY Water Games, Mr. Mouth, and Screwball Scramble.

New-to-the-U.S.-market introductions later this year includes Phil the Fridge, a fast-paced sorting game where players race to fill their fruit and veggie shapes into Phil before he pops open and spills the contents, and Fizzy Dizzy Hippo, where players take turns growing the Hippo’s belly with a press of the fizzy drink and win when he or she makes the Hippo’s belly pop.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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