TOMY, PlayFusion Team Up for Toys to Life

TOMY International Inc. and PlayFusion signed a global licenensing agreement naming TOMY as master toy licensee for PlayFusion’s next-generation fantasy role-playing game that will deliver unique transmedia storytelling. The new offerings promise new levels of engagement and interactivity.

The new game and toy line are set to launch next year.

About the author

Chelsey Hubric

Chelsey Hubric is the editorial intern at Adventure Publishing Group and Toy Insider. She is a senior at Hofstra University, majoring in journalism with a minor in global studies. Chelsey enjoys spending her free time binge watching Gossip Girl on Netflix and hanging out with her friends. You can follow her on Twitter at @chubric25.