The new collectible vehicle line includes characters on wheels with unique personalities and fashionable finishes — such as shiny chrome, cozy fur, sparkles, or real hair. There’s also an assortment of feature-packed play sets that allow kids to expand their Ritzy Rollerz world.
“We are very excited to launch Ritzy Rollerz with Toys ‘R’ Us Canada, as they’re a great partner,” says Peter Henseler, president of TOMY International. “Ritzy Rollerz delivers on-trend play patterns by giving kids the ability to accessorize their favorite characters, which feature unique textures and secret surprises. The brand combines fashion, fun, and customizability in an adorable new way to drive success for our retail partners and make the world smile.”
Kids can bling out the Ritzy Rollerz wheels with Ritzy Charms, which feature themes such as flowers, rainbows, doughnuts, and more. The charms, which are stored in each character’s booty trunk, can be switched between characters or traded between friends.