Ritzy Rollerz

TOMY International‘s new Ritzy Rollerz collection is now available at Toys “R” Us Canada.

The new collectible vehicle line includes characters on wheels with unique personalities and fashionable finishes — such as shiny chrome, cozy fur, sparkles, or real hair. There’s also an assortment of feature-packed play sets that allow kids to expand their Ritzy Rollerz world.

“We are very excited to launch Ritzy Rollerz with Toys ‘R’ Us Canada, as they’re a great partner,” says Peter Henseler, president of TOMY International. “Ritzy Rollerz delivers on-trend play patterns by giving kids the ability to accessorize their favorite characters, which feature unique textures and secret surprises. The brand combines fashion, fun, and customizability in an adorable new way to drive success for our retail partners and make the world smile.”

Kids can bling out the Ritzy Rollerz wheels with Ritzy Charms, which feature themes such as flowers, rainbows, doughnuts, and more. The charms, which are stored in each character’s booty trunk, can be switched between characters or traded between friends.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube