Toys "R" Us Canada

The Kids’ Zone presented by Toys “R” Us is officially open at the Rogers Centre in Toronto, Canada.

The first piece of a multi-year initiative between the Toronto Blue Jays and Toys “R” Us Canada, the Kids’ Zone gives kids a place to experience what it’s like to go diving for a catch without impact or grass stains. Located in section 237 on the 200 level, the Kids’ Zone will also feature appearances by Geoffrey the giraffe and ACE — the iconic mascots of Toys “R” Us and the Toronto Blue Jays. Additionally, select games will include appearances by members of the Teenage Mutant Ninja Turtles and PAW Patrol.

Kids' Zone presented by Toys "R" Us

“We’re on a mission to help Canadians rediscover the magic and power of play,” says Melanie Teed-Murch, president of Toys “R” Us Canada. “And the new Kids’ Zone presented by Toys ‘R’ Us is a good example of how we’re dedicated to achieve this important mission. Along with the Toronto Blue Jayswe invite baseball fans visiting the Rogers Centre to jump right into the fun.”

“Our partnership with Toys ‘R’ Us is off to a great start,” says Mark Ditmars, vice president, corporate partnerships, Toronto Blue Jays. “The dedicated play zone is a new, enhanced experience for our younger fans and their families when they come to a game, and one we know will be a huge hit.”

In the months ahead, the national partnership between the Blue Jays and Toys “R” Us will include TRU participation in outdoor festivals at the Rogers Centre, in-store mascot appearances and community outreach, and a party to celebrate ACE’s birthday in July.

Toys "R" Us Canada x Toronto Blue Jays

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.