It’s time to vote for the best toys of the year!
On Friday, Feb. 18, the next Toy of the Year (TOTY) Awards will be distributed at The Toy Foundation’s annual gala to kick off Toy Fair New York. After carefully examining the nominees, a panel of industry experts determined this year’s 114 finalists across 16 categories. One winner in each category, along with the consumer-chosen People’s Choice Award and the overall Toy of the Year Award, will be presented in February. Now it’s your chance to vote for your favorites!
For Your Consideration: License of the Year
Bluey (BBC Studios)
Bluey is the multi-award-winning Australian children’s series airing in the U.S. on Disney Channel, Disney Junior, and Disney+, that is charming audiences around the globe. Loved by parents and children for its heartfelt and funny portrayal of family life and celebration of play, the series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends, and community into her world of fun. A huge success on-screen and on-shelf from the beginning, Bluey continues to achieve honors for its toy range — led by Moose Toys — collecting awards in Australia and the U.S., among them from the Australian Toy Association for Preschool License of the Year at the Australian Toy Awards two years in a row (2019, 2020); Parents Magazine’s Best Toy of 2020; and Amazon’s Toys We Love (2020); among others. In addition, NPD Group named Bluey the No. 1 Entertainment Brand in the Plush Category (2020) and was the No. 2 top new growth property in 2020 for the total toy industry.
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