June is Pride Month, a time during which the world shows support for the LGBTQIA+ community.
For years, the toy industry has taken part in the celebration in various ways, from limited edition product drops that benefit LGBTQIA+ charities to social messages of support and allyship. This year is no exception, with toy and game makers choosing to share the rainbow in their own way.
In Chicago, Radio Flyer‘s headquarters is once again lit up with a rainbow light show as a backdrop behind the world’s largest little red wagon. Meanwhile, Super7 took to social media to offer its own statement of support.
Both Hasbro and Mattel are offering collections of apparel and accessories inspired by the likes of Furby, My Little Pony, Transformers, and Monster High while Wizards of the Coast unleashed a limited range of products inspired by Dungeons & Dragons and Magic: The Gathering.
Funko, Loungefly, Kidrobot, and Neopets have also joined the party with an assortment of products while TeeTurtle introduced a Transgender Pride Frog Tote Bag Plush.
Continuing its tradition, Disney is offering perhaps the largest Pride collection of all, with plush, action figures, apparel, accessories, and more, spanning its Disney, Marvel, Star Wars, and The Muppets franchises.
For a deeper look at many of these 2023 Pride offerings, visit our sister publication, The Pop Insider.