In just a few short months, the world as we know it has changed. Along with it, the business of play has been faced with the necessity of rapid evolution. The Toy Book is here to support the industry as we look ahead with optimism toward what can still be a successful holiday season.

With that in mind, we’re proud to present the first-ever Sweet Suite @ Home: Retailer Day — the best way to see the hottest toys of the year … from your couch!

Due to COVID-19, our sister publication, the Toy Insider, has gone virtual with its legendary press and influencer event, Sweet Suite. On July 22, the first-ever Sweet Suite @ Home will give toy companies the chance to interact with press, influencers, and YouTube content creators via a virtual show floor, video and text chats, and unique interactive experiences.

The fun will continue on July 23, with Sweet Suite @ Home: Retailer Day, which will give retailers and distributors of all sizes the full Sweet Suite experience, including the ability to explore the virtual show floor and get live face-to-face toy demos via video chat. This is an opportunity for independent specialty retail store owners, mass retail buyers, and everyone who sells toys to get a look at fresh products from a wide array of top and emerging toymakers and brands!

The best part? We are offering Sweet Suite @ Home: Retailer Day free of charge to toy retailers, and offering it as an add-on for Sweet Suite @ Home exhibitors at no additional charge!

Get Full Event Details Here


Last year, more than 75 toymakers were in the house for Sweet Suite. This year, the show is coming to you.

Interested in showcasing your toys to the press, influencers, and retail toy buyers at Sweet Suite?

Email Jackie Breyer:

Very limited space is still available!