Sweet Suite @ Home: Retailer Day

Updated: July 6 — Registration is open! Click here to register for Retailer Day via Eventbrite*.

In just a few short months, the world as we know it has changed. Along with it, the business of play has been faced with the necessity of rapid evolution. The Toy Book is here to support the industry as we look ahead with optimism toward what can still be a successful holiday season.

With that in mind, we’re proud to present the first-ever Sweet Suite @ Home: Retailer Day — the best way to see the hottest toys of the year … from your couch!

Due to COVID-19, our sister publication, the Toy Insider, has gone virtual with its legendary press and influencer event, Sweet Suite. On July 22, the first-ever Sweet Suite @ Home will give toy companies the chance to interact with press, influencers, and YouTube content creators via a virtual show floor, video and text chats, and unique interactive experiences.

The fun will continue on July 23, with Sweet Suite @ Home: Retailer Day, which will give retailers and distributors of all sizes the full Sweet Suite experience, including the ability to explore the virtual show floor and get live toy demos via video chat. This is an opportunity for independent specialty retail store owners, mass retail buyers, and everyone who sells toys to get a look at fresh products from a wide array of top and emerging toymakers and brands!

The best part? We are offering Sweet Suite @ Home: Retailer Day free of charge to toy retailers!

Get Full Event Details Here


*Please note that we will be vetting registrations. Retailer Day is only open to retailers, buyers, distributors, and other reps. Admission is at the Toy Book’s sole discretion. Registrants that do not fall into one of the aforementioned categories may be rejected.

Last year, more than 75 toymakers were in the house for Sweet Suite. This year, the show is coming to you.

Interested in showcasing your toys to the press, influencers, and retail toy buyers at Sweet Suite?

Email Jackie Breyer: jackie@toybook.com


About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.