Updated: July 6 — Registration is open! Click here to register for Retailer Day via Eventbrite*.

In just a few short months, the world as we know it has changed. Along with it, the business of play has been faced with the necessity of rapid evolution. The Toy Book is here to support the industry as we look ahead with optimism toward what can still be a successful holiday season.

With that in mind, we’re proud to present the first-ever Sweet Suite @ Home: Retailer Day — the best way to see the hottest toys of the year … from your couch!

Due to COVID-19, our sister publication, the Toy Insider, has gone virtual with its legendary press and influencer event, Sweet Suite. On July 22, the first-ever Sweet Suite @ Home will give toy companies the chance to interact with press, influencers, and YouTube content creators via a virtual show floor, video and text chats, and unique interactive experiences.

The fun will continue on July 23, with Sweet Suite @ Home: Retailer Day, which will give retailers and distributors of all sizes the full Sweet Suite experience, including the ability to explore the virtual show floor and get live toy demos via video chat. This is an opportunity for independent specialty retail store owners, mass retail buyers, and everyone who sells toys to get a look at fresh products from a wide array of top and emerging toymakers and brands!

The best part? We are offering Sweet Suite @ Home: Retailer Day free of charge to toy retailers!

Get Full Event Details Here


*Please note that we will be vetting registrations. Retailer Day is only open to retailers, buyers, distributors, and other reps. Admission is at the Toy Book’s sole discretion. Registrants that do not fall into one of the aforementioned categories may be rejected.

Last year, more than 75 toymakers were in the house for Sweet Suite. This year, the show is coming to you.

Interested in showcasing your toys to the press, influencers, and retail toy buyers at Sweet Suite?

Email Jackie Breyer: jackie@toybook.com