It’s been an exceptionally busy spring here at The Toy Book and we’re not done yet!

With Licensing Expo behind us, The Toy Book‘s annual Licensing & Entertainment issue is on fire, rocketing up the charts on May 21 to quickly dethrone this year’s edition of The BIG Toy Book as our most-read magazine for the month. And as a whole, May was MASSIVE.

Now comes time to hit the rewind button and look back at the hottest stories of May 2024, as chosen by you, the readers. As always, in the interest of newness, only stories published in the previous month qualify for an official spot in the Toy Book Top 10 as determined by overall traffic. Aside from last month’s top item — which was out in front by a mile as both Five Nights at Freddy’s and Jazwares continue to grow — May was another close race, with stories in the Top 10 separated in most cases by just a few clicks.

Check out last month’s Top 10 and some hot products below and stay on the #pulseofplay!

The Toy Book Top 10:

The Top 10 most-read articles for May 2024.

  1. Scottgames Names Jazwares Master Toy and Plush Licensee for Five Nights at Freddy’s
  2. Rev Up and Roll Out: Mattel, Hasbro Partner for Hot Wheels Transformers Collection
  3. Hello Kitty Turns 50!
  4. Hasbro to Launch Transformers One Figures at Target
  5. Spin Master Q1 Earnings: Melissa & Doug Fuels Growth
  6. Funko Taps Ex-Wizards of the Coast President as CEO; Reports Q1 Earnings
  7. Mattel’s Barbie Honors Iconic Women in Sports with One-of-a-Kind Dolls, New Products
  8. Jazwares Introduces Warren Buffett, Charlie Munger Squishmallows
  9. KidKraft Files for Chapter 11 Bankruptcy, Eyes Sale to Backyard Products
  10. Rummikub Rumble: Goliath Strikes Back on Hasbro, Lemada Light Deal

The Toy Book Top 10 Stock This! New Product Showcases:

The Top 10 most-searched-for toys and games in May 2024.

  1. ZHU ZHU AQUARIUM (Cepia)
  2. TEENAGE MUTANT NINJA TURTLES: CLASSIC ORIGINAL SKETCH ACTION FIGURES (Playmates Toys)
  3. 40th ANNIVERSARY VOLTRON (Playmates Toys)
  4. BABY GARFIELD FEATURE PLUSH — EAT, SLEEP, REPEAT (Goliath)
  5. DECORA GIRLZ (Cepia)
  6. TOOTIN’ TURTLES TOTS (Playmates Toys)
  7. COOKEEZ MAKERY FREEZY CAKEZ (Moose Toys)
  8. HEROES OF GOO JIT ZU HERO CREATOR (Moose Toys)
  9. STUMBLE GUYS MINI ACTION FIGURES 6-PACK DELUXE BOX (PMI Kids’ World)
  10. MAGIC MIXIES PIXLINGS DELUXE HAIR DOLLS (Moose Toys)

More Hot Products:

The toy industry and the consumers it serves are looking for fresh, new products and that was very clear this past month as five of our new product roundups from recent months drew notable reader attention. It’s interesting to note that this list remains unchanged from last month.

  1. 23 New Action Figures & Collectibles for 2024
  2. 22 New Dolls for 2024
  3. Stock This! 45 New Toys & Games to Have on Your Radar
  4. 22 New Outdoor & Active Toys for 2024
  5. Stock This! 55 New Toys & Games to Look for in 2024

Manufacturers: Click here to learn about Stock This! product showcase options.

Click here to see the full archives of previous Toy Book Top 10 features.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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