The Toy Coach Azhelle Wade, Toy Creators Academy | Source: TCA

Following a successful launch last fall, The Toy Coach Azhelle Wade is ready to welcome another class of budding inventors into the Toy Creators Academy.

Toy Creators Academy is the first toy business program of its kind to guide students through the entire process of developing new toy and game ideas into tangible products from concept to pitch.

According to Wade, the second edition of Toy Creators Academy will “include even more actionable tips and lessons for students to help them propel their toy ideas to the next level.” The new, double-length session includes exclusive content from industry experts that aims to get products off the drawing board and into consumer’s hands.

Related: The Toy Coach, TinkerTini Team Up to Facilitate Pitching to Major Toymakers

“To me, this course has been invaluable,” says first session alumnus Pearly Tasker aka Pearly Sprinkles, as seen on Zumbo’s Just Desserts on Netflix. “What Azhelle is doing in the toy industry is paving the way for new creators like myself to enter.”

Registration for the program begins Feb. 9. Learn more at

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.