Toy & Edu China, Baby & Stroller China, and Licensing China join the growing list of trade shows that have been postponed due to the global COVID-19 pandemic

The three shows have been postponed for a second time to take place on a date still to be determined. The decision was made as a result from an April 8 announcement from the Chinese government that all large-scale events should not take place. The shows were originally scheduled to be held in March, then rescheduled to late May when the Guangdong provincial government issued guidelines for businesses to resume.

“It is unfortunate that the three fairs will not be able to take place in May, but we are fully supportive of the Chinese government’s efforts to manage the domestic situation,” says Wendy Wen, senior general manager of fair co-organizer Messe Frankfurt (HK) Ltd. “Since the guidelines for work resumption were issued by the Guangdong government in March, which included the holding of exhibitions, the situation has changed markedly, so we understand the need to now restrict large-scale gatherings.”

Despite not having a 2020 date yet, the Toy & Edu China, Baby & Stroller China, and Licensing China fairs will be held in Shenzhen for the first time in the new Shenzhen World Exhibition & Convention Center. The inaugural Licensing China is a new addition to the portfolio of fairs for this year.

The three fairs are organized by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co. Ltd., and Messe Frankfurt (HK) Ltd.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.