The 115th North American International Toy Fair opens its doors at the Jacob K. Javits Convention Center in New York City this weekend.

Produced by The Toy Association, Toy Fair will open Saturday, February 17, with an 8:55 a.m. ribbon-cutting ceremony and a parade of costumed characters. Immediately following the celebration, the show floor will welcome some 30,000 global play professionals, including more than 7,000 international buyers and more than 1,000 toy companies.

Educational sessions at Toy Fair will cover toy safety, retail strategies, global market expansion, licensing, entrepreneurship, and more. Special after-hours networking events will also take place throughout Toy Fair week.

Click here for a full schedule of events.