by Laurie Chartorynsky, The Toy Association

The days of one team at one company in one location may be a thing of the past. It’s now possible to assemble your own creative dream team without limitations by utilizing the “gig economy.”

At Toy Fair New York, Richard Gottlieb of Global Toy Experts will lead a dynamic panel discussion of how toy entrepreneurs can put this digital revolution to work for them during a session titled, “The Gig Economy of Toys,” on Monday, February 18 at 2 p.m. Session panelists include Lisa Orman of KidStuff PR, Robbie Stillerman of Doll Guru, and Stephen Abdo of ACA Associates. The session is part of the expanded Creative Factor educational programming, open to all Toy Fair registrants.

“Tapping into the gig economy is one of the most efficient steps companies can take to get their businesses up and running,” says Marian Bossard, executive vice president of global market events at The Toy Association. “Toy entrepreneurs will learn new tools for collaborating, how to look for the best and brightest talent in graphics, copywriting, design, packaging, prototyping, and more – and gather the tips and tricks you’ll need to make it work.”

As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association significantly expanded and enhanced Toy Fair’s Creative Factor programming, guided by a new Advisory Board made up of innovators and experts across a range of creative fields. All Toy Fair registrants are welcome to participate in a full schedule of roundtables, presentations, workshops, and panels focused on the interests and goals of inventors, designers, and others in the creative community. Sessions will be held throughout the four days in the Creative Factor Theater (Hall 1D Lobby).

Toy Fair New York will take place February 16 to 19 at the Jacob K. Javits Convention Center. Visit or download the free Toy Fair app on Apple iTunes or Google Play for the full list of Creative Factor programming and other informative educational sessions taking place only at Toy Fair.