Updated: 8/28/2020 with information regarding Toy Fair New York 2021.

Confirming months of rumors and rumblings, The Toy Association confirmed that it will not proceed with Toy Fair Dallas this year. The annual fall event was slated to take place at the Dallas Market Center (DMC) from Oct. 6-8.

“We’ve been in constant communication with the DMC, exhibitors, and buyers,” says Steve Pasierb, president and CEO, The Toy Association. “The DMC shared with us that given conditions related to the pandemic and restrictive guidelines, postponing to 2021 was the best option.”

The Toy Association remains committed to holding an in-person Toy Fair Dallas in October 2021.

Additionally, the Association made the decision not to go ahead with Toy Fair New York in February. In a President’s Letter issued on The Toy Association website, Pasierb says that plans are underway to create a spring Toy Fair offering of some kind while the Toy of The Year (TOTY) Awards and Hall of Fame induction will go virtual. The Association has already been hard at work on plans for a refreshed Toy Fair New York experience in the expanded Javits Center for February 2022. Dates for the next Toy Fair Dallas and Toy Fair New York will be formally revealed next month.

In the meantime, The Toy Association will host its third Toy Fair Everywhere virtual market week from Sept. 14-20. The digital platform brings together suppliers, customers, and other members of the toy industry in a manner that can facilitate both buyer and seller needs. Virtual market week attendees can explore a calendar of daily events, browse exhibitors by category, and book appointments for virtual demos and chats.

While the toy industry won’t be gathering in person in Texas, the Toy Book’s annual Fall Toy Preview issue is on the way!  Our annual look at late-season holiday drivers and an early preview of the year ahead will hit subscriber mailboxes in October. Contact Group Publisher Jackie Breyer for marketing opportunities.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.