In response to the increasing number of newborns since China introduced its two-child policy in 2016, as well as the growing demand for educational products in China, Southern China’s leading industry event “Toy & Hobby China” will be renamed “Guangzhou International Toy & Education Fair” or “Toy & Edu China.”

The fair and the concurrent show Baby & Stroller China will be April 8 to 10, 2019, at the Poly World Trade Center Expo in Guangzhou.

Despite challenges in the global market, China’s toy and baby product market continues to benefit from the education industry. According to the 2018 first quarter sales reported from, a popular Chinese online shop, the top eight best selling items were educational toys. The National Bureau of Statistics reported that the educational product market value has grown from $1.15 billion in 2011 to $3 billion in 2016, while the market value of pre-school educational service also increased to $90 billion in 2018.

China is not only the world’s largest toy production base, but also a promising consumer market. According to the National Health and Family Planning Commission, there were about 236 million Chinese children ages 14 or below in 2016, with 21 million babies expected every year.

Apart from educational items, the shows will feature electronic & electrical toys, hobby models, dolls, plush, strollers and ride-ons, baby bathtubs and toilet trainers, cribs and household products, infant clothing, bicycles, and more.

Toy & Edu China and Baby & Stroller China are organized by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt, and Messe Frankfurt.

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