The Toy Association will induct Andrea Barthello, co-founder and COO of ThinkFun Inc.; Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics; and the late James R. Becker, founder of licensing company Anjar Co. into the Toy Industry Hall of Fame.

These individuals were selected for induction by members of The Toy Association in recognition of their contributions to the industry and the impact they have had on the lives of kids through a lifelong commitment to toys and play. They will join a roster of 74 toy industry luminaries, including Jim Henson and George Lucas, who have been inducted into the Hall since it was established in 1984. Their induction ceremony will take place on February 16, 2018 in conjunction with the annual Toy of the Year (TOTY) Awards gala in New York City.

The Toy Industry Hall of Fame lives alongside the National Toy Hall of Fame in a special exhibit at The Strong museum in Rochester, NY. The installation features inductees of both halls under one roof, showcasing the toys beloved by generations and the toy industry trailblazers who helped bring those toys to life.

The 2018 ceremony honoring the latest inductees will take place at the 18th Annual Toy of the Year (TOTY) Awards on Friday evening, February 16, 2018 at The Ziegfeld Theatre in New York City. The ceremony will kick off the 115th North American International Toy Fair.