The Toys Meet Books area will return for the 70th Spielwarenmesse, held from January 30 to February 3 in Nuremberg, following its debut at Spielwarenmesse 2018. For its second year, the area will increase in size and in number of partners.
Located at Entrance Mitte, Toys Meet Books exhibits non-book products that lend themselves to the book trade. Rather than focusing on German-speaking booksellers, Toys Meet Books will widen its scope to the international market.
The area will also include a presentation zone, with talks on Friday and Saturday during the show. The talks will be interpreted into both German and English. A subsequent speed-dating time gives visitors the opportunity to speak to experts and receive specific advice.
“Börsenblatt,” a specialist magazine for the book trade published by MVB, will serve as media partner for the special area. The Spielwarenmesse will also work with the Frankfurt Book Fair. In addition to joint marketing and communications measures, the two fairs will appear at each other’s events. Spielwarenmesse will announce this year’s ToyAward winners at the book fair’s Frankfurt Kids Foyer from October 10 to 14.