Toy State, Feld Entertainment Partner to Expand Monster Jam Portfolio

ToyStateLogoToy State partnered with Feld Entertainment to expand the Monster Jam portfolio. The three year, multi-territory agreement grants Toy State construction toy category rights for the development of Monster Jam-branded toys within the company’s Machine Maker product line.

As part of the expansion of the Machine Maker line, Toy State will incorporate Monster Jam trucks including Grave Digger, Max-D, El Toro Loco, and Monster Mutt. The line currently features popular Caterpillar construction machines within the play sets and vehicles found at major retailers globally. The new toys will be available at retailers next spring.

The partnership follows the recent announcement that Toy State was named master toy licensee for the new Netflix Original Preschool Series, True and the Rainbow Kingdom. The company also recently released a range of Nikko Air racing drones through its licensing partnership with Drone Racing League (DRL), which was announced late last year.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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