Toy State has entered into a worldwide partnership with Sébastien Loeb Racing (SLR), a deal that includes both race sponsorships and product licensing components. The four-year global licensing agreement grants Toy State exclusive rights to develop ranges of toys in the R/C and lights and sound categories.
“We are thrilled to enter into this new relationship with SLR,” says Andy Friess, Toy State president. “Sébastien Loeb is a French racing icon. Partnering this great champion and his racing team with Toy State brands, both on the track and on retail shelves, is a great opportunity that will create excitement for Nikko and Sébastien Loeb fans around the world.”
In addition to product licensing, Toy State will be the primary race sponsor for two SLR events this season. Piloted by Sébastien Loeb, cars bearing the Nikko/Toy State livery will compete in races scheduled for August beginning with the Porsche SuperCup event at Spa Francorchamps, and followed by a Midjet Supertourisme GT Tour race at Magny Cours.
The sponsorship extends Toy State’s Nikko Racing imprint in global motorsports, as the company is currently in the middle of a sponsorship program with Tommy Baldwin Racing in the NASCAR Sprint Cup Series.