Source: WBCP/Toybox/The Toy Book

The 3D printing space has long-been booming with an enthusiast market of creators trading unlicensed files to print their own toys at home. Now, Warner Bros. Consumer Products (WBCP) and Toybox have entered into a partnership that will provide Toybox users with the ability to print new toys using characters from Warner Bros. franchises and properties.

At launch, toys available to print include Batman, Superman, and Wonder Woman action figures with 9-points-of-articulation; Batarangs; the Batcave computer; Batmobile; Bat Signal; Batman and Justice League disc launchers; and the Daily Planet building.

“Toybox is the only platform to offer at home toy printing tied to a secure 3D printer,” says Ben Baltes, CEO, Toybox Labs. “Bringing our Toybox users the world-class properties from the Warner Bros. catalogue is a dream for them and for us.”

Related: State of the Industry Q&A 2021: Warner Bros. Consumer Products

Consumers will purchase files to print the toys using Toybox Bolts, an online currency used within the Toybox platform.

Future toys will be available in the months ahead inspired by DC Comics, Cartoon Network, Hanna-Barbera, Looney Tunes, Friends, and Seinfeld. Additionally, Toybox plans to offer toys inspired by classic holiday movies, including Elf and Polar Express.

 

 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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