ToyFest 2022 | Source: WTHRA

The wheels are turning for ToyFest 2023.

Following the conclusion of its most well-attended show in two decades, the Western Toy and Hobby Representatives Association (WTHRA) repositioned ToyFest (formerly ToyFest West) as a national trade show set to take place from Feb. 27 to March 3, 2023, at The Expo at World Market Center Las Vegas.

Now, the organizers are digging in as ToyFest becomes the first U.S. toy show to occur in 2023, setting the tone for the newly revamped toy industry calendar. According to ToyFest organizers, the show “meets the needs of the buyers in timing, budget, ease, and relationships.”

With “Where Specialty is the Best” as its new tagline, ToyFest has launched a new website and refreshed its social handles as @ToyFestUS to declare its position as an event focused on the U.S. toy industry from coast to coast.

The Good Banana Booth at ToyFest 2022 | Source: WTHRA

Related: Adventure Media & Events Promotes James Zahn to Editor-in-Chief of ‘The Toy Book’

Exhibitor registration opens later this month while attendee registration is already up and running. Additional details on the show, programming, and other events will be revealed in the months ahead. Visit toyfestus.com for updates.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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