Amazon Fulfillment

The success of Black Friday and Cyber Week continued through the holiday season for Amazon.

Toys from MGA Entertainment (MGAE), Melissa & Doug, Hasbro, and LEGO were among the key drivers that contributed to more than half a billion items ordered in Amazon stores alongside fashion, home, and beauty items.

“This holiday season has been better than ever thanks to our customers and employees all around the world,” says Jeff Bezos, Amazon founder and CEO. “On behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020.”

2019 Holiday Bestsellers at Amazon include:

  • L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair (MGAE)
  • Melissa & Doug Scratch Art Box of Rainbow Mini Notes
  • NERF N Strike Elite Strongarm Blaster (Amazon exclusive) (Hasbro)
  • Connect 4 Game (Hasbro Gaming)
  • Crayola Inspiration Art Case Coloring Set (Crayola)
    LEGO Star Wars Darth Vader’s Castle (Amazon exclusive)
  • LEGO Ideas Ship in a Bottle
  • LEGO Ideas NASA Apollo Saturn V
  • Pokémon Sword (Nintendo)
  • Razor A Kick Scooter (Razor USA)

2019 Holiday Bestsellers at Amazon Books stores include:

  • Dog Man: Fetch-22 by Dav Pilkey (Graphix)
  • L.O.L. Surprise! Glitter Globe Doll Winter Disco Series (MGAE)

2019 Holiday Bestsellers at Amazon 4-Star stores include:

  • L.O.L. Surprise! Glitter Globe Doll Winter Disco Series (MGAE)
  • Wrecking Ball (Diary of a Wimpy Kid Book 14) by Jeff Kinney (Abrams Books)

Melissa & Doug Scratch Art was also highlighted for being a top item for customers ordering with Amazon’s One-Day Delivery option. The company says that the number of items that were delivered with Prime Free One-Day and Prime Free Same-Day Delivery nearly quadrupled compared to the same time period last holiday season, making this Amazon’s fastest holiday season ever.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.