Source: Toys for Tots

Toys for Tots is reteaming with Good360 to expand its year-round efforts to provide toys, games, and books to kids and families in need.

The new DoGoodNOW program will distribute more than one million items to families this year with a focus on STEAM (science, technology, engineering, arts, math) toys. The focus on STEAM is a reaction to the loss of learning experienced by many kids due to school closures amid the COVID-19 pandemic. Good360 will leverage its network of nonprofit organizations to assist in distribution efforts across the U.S.

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“Toys for Tots is more than a Christmas charity — that is why we want to DoGoodNOW and expand our partnership with Good360,” says Lieutenant General Jim Laster, USMC (Retired), president and CEO of the Marine Toys for Tots Foundation. “Without the assistance of Good360 and their vast network of non-profits throughout the country, Toys for Tots would not be able to distribute the one million toys we’re providing to families who are struggling outside of the holiday season.”

Since launching their partnership last April, Toys for Tots and Good360 have distributed more than 1.8 million toys, games, and books.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.