According to the latest data from the National Retail Federation (NRF) and Prosper Insights & Analytics, 79% of U.S. families will celebrate Easter and spend a collective $21.6 billion on related products. The average spend comes out to an average of $179.90 per basket.
“With new stimulus funds from the President’s American Rescue Plan, positive trends in vaccinations, and growing consumer confidence, there is a lot of momentum heading into the Spring and holiday events like Easter,” says NRF President and CEO Matthew Shay. “Many have figured out how to celebrate holidays safely with family and that is reflected in consumer spending this Easter.”
The NRF says that Easter gifts will lead the charge this year with an average spend of $31.06 on gifts compared to $25.22 on candy.
In recent years, Easter has become an increasingly toyetic holiday. This year, popular Easter basket-stuffers include Buffalo Games’ Target-exclusive Chuckle & Roar Easter collection, GUND’s Deluxe Peter Rabbit, The Loyal Subjects’ Alien Easter Egg Collector Set, and Kellytoy’s Easter Squishmallows, among others.