Toys LiFung Asia to Open More Stores in Malaysia

According to The Star Online, Toys LiFung Asia, Ltd., the operator of Toys “R” Us stores in Asia, intends to capture a bigger market share in Malaysia’s rapidly growing toy market.

CEO Pieter Schats says the company currently commands 30-40 percent of the local toy market, and plans to open four to five more stores a year. Schats also says more than half of the toys in Toys “R” Us are not found in other toy stores in the country.

Toys LiFung Asia, Ltd. opened its 20th store at the Empire Shopping Gallery in Subang Jaya last Friday. The company now has six flagship stores in Malaysia.

Toys Lifung Asia is the franchisee for Toys “R” Us International. The company operates Toys “R” Us stores in Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Philippines, Macau, and mainland China.

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