Toys “R” Us and Nick Lachey Team Up for Toy Guide for Differently-Abled Kids

TRU Toy GuideToys “R” Us has released the 2015 Toys “R” Us Toy Guide for Differently-Abled Kids, a toy selection resource for those shopping for children with special needs. Available now at Toys “R” Us and Babies “R” Us stores nationwide and online, the guide showcases specially selected toys that aid in the skill development of children who have physical, cognitive, or developmental disabilities.

This year, Toys “R” Us has partnered with Nick Lachey, a father, philanthropist, multi-platinum recording artist, and TV personality. He appears on the cover of the guide alongside 5-year-old Josephine Gonzalez from New Jersey.

“Children’s causes are a huge passion of mine, so I was honored to collaborate with Toys “R” Us to lend my support to something as special as the Toys “R” Us Toy Guide for Differently Abled Kids,” says Lachey. “Building on a 20-year reputation of being a beneficial resource for parents and gift givers shopping for special needs children, the guide is so valuable because it removes the guesswork, providing trusted recommendations of toys that will appeal to a child with physical, cognitive, or developmental disabilities.”

TRU Toy Guide 2Toys in the guide are not categorized by disability, gender, or age, and are everyday playthings that can be enjoyed alongside siblings and friends. The guide pairs up toys with icons representing a variety of skill sets, such as auditory, language, social, creativity, and more.

To identify items that best contribute to the development of children with physical, cognitive, and developmental disabilities, Toys “R” Us has collaborated with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities, to vet each of the toys featured in the guide.

Gift-givers can also take advantage of the shop-by-skill option at toysrus.com/differentlyabled, where they can select a specific skill set to refine their search. The website also features a special Toys “R” Us App Guide for Differently-Abled Kids, providing recommendations for mobile apps, using the same skills criteria featured within in the guide.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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