Leo Tsoi joins Toys “R” Us Asia as Ceo following a long history of retail experience. | Source: Toys “R” Us Asia
Leo Tsoi has taken the helm at Toys “R” Us Asia (Holding) Limited as CEO and member of the Board.
Tsoi has an extensive history of experience in the retail and consumer world, with time at a number of brands across Asia such as Pepsico and Procter & Gamble. Tsoi most recently served as CEO of Starbucks China and held a number of other senior roles there prior, including President of Retail, Chief Operations Officer, Chief Marketing Officer, and Vice President of Store Development & Design.
“Over the course of his career, Leo has distinguished himself as a bold innovator and inspiring leader who has led rapid growth over a diverse range of product portfolios. He has a proven track record not only in operational efficiency, digital transformation, and brand management but also in engaging customers throughout the region,” says Drew M. Nuland, Chairman, Toys “R” Us Asia. “As Toys “R” Us Asia continues to elevate the customer experience in-store and online and build more personalized relationships with kids and families, we’re confident that Leo’s proven leadership skills, extensive consumer knowledge, and unwavering focus on people will enable our teams to accelerate growth throughout the region.”
Tsoi took over from Interim CEO Pieter Schats who is remaining on the Board. “I look forward to working with the dedicated teams in our markets to serve our communities across Asia through an elevated customer experience and with meaningful innovations to capture the tremendous growth opportunities ahead,” says Leo Tsoi.
