Toys "R" Us Canada

‘Twas the night before Christmas and as shoppers make one final trek to their favorite stores in search of those last-minute must-have gifts, Toys “R” Us Canada is highlighting three recent toys that have been “surprise hits” with customers this season.

“Kids love to play with their hands, and our top surprise toy sensations allow for a lot of that,” says Frank Juhasz, vice president of marketing and omnichannel innovation at Toys “R” Us Canada. “Our friends at MGA Entertainment, Moose Toys, and LeapFrog have delivered quality toys that allow kids to roll up their sleeves and have a tactile experience and much creativity at play.”

3 Surprise Successes of Holiday 2019 at Toys “R” Us Canada

“There’s nothing more heartwarming than seeing a child smile when they get down to the business of play,” Juhasz says.

Since its acquisition by Fairfax last year, Toys “R” Us Canada operates 83 stores as a 100% Canadian-owned company. In the U.S., Tru Kids Brands maintains the Toys “R” Us name, recently opening a pair of new stores in New Jersey and Texas.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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