Fresh off a successful retail launch at Amazon and Target in the U.S., the “pre-westoric” characters of Dino Ranch are trotting onto shelves at Toys “R” Us Canada.
Jazwares developed the line which debuted at our sister publication the Toy Insider‘s Sweet Suite at Home event this summer. The preschool animated series from Boat Rocker Studios is fast becoming a global hit. The toy line includes action figures, playsets, and vehicles for kids ages 3 and up.
“We’re delighted to see Jazwares innovative toy line launch in Toys ‘R’ Us stores across Canada just in time for the holidays,” says Jon Rutherford, president, Boat Rocker Studios, kids and family and rights. “Kids will be able to build out their very own Dino Ranch world with an exciting range of products that offer great play value and bring the onscreen characters to life in your home.”
A number of licensees are onboard for Dino Ranch to extend the brand beyond the screen and toy department. Alongside Jazwares as master toy partner, Scholastic is handling publishing and Boat Rocker says that it will soon announce U.S. licensees for apparel, puzzles & games, bedding & bath, watches, Halloween costumes, and more.
