Geoffrey's Birthday

Toys “R” Us Canada will host a month-long celebration for Geoffrey the Giraffe, the iconic mascot who now serves as “Canada’s ambassador of play.”

Beginning Sept. 7, families will discover festive activities at all Toys “R” Us Canada stores every Saturday and Sunday through the end of the month. Manufacturers, including Mattel, Hasbro, LEGO, MGA Entertainment, Evenflo, Graco, and others, have teamed up with Toys “R” Us for various events, such as the L.O.L. Surprise! Unboxing Day & Dance Party, Beyblade Beymaster tournaments, and a Barbie accessory design event.

“Happy birthday to Canada’s ambassador of play,” says Frank Juhasz, vice president, marketing and omnichannel innovation at Toys “R” Us and Babies “R” Us Canada. “As we celebrate the power of play with our customers, partners, and team members this September, we have our eyes firmly set on many more years of creating moments of joy for families across Canada.”

Families can enjoy balloons, cookies, and giveaways — including a sweepstake with prizes valued at more than $100,000. Prizes include 45 Toys “R” Us “Toy Dash” shopping sprees, three family vacations, and a 2019 Dodge Caravan SXT. Additional information will be available at toysrus.ca in September.

 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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