Toys “R” Us Canada will host a month-long celebration for Geoffrey the Giraffe, the iconic mascot who now serves as “Canada’s ambassador of play.”

Beginning Sept. 7, families will discover festive activities at all Toys “R” Us Canada stores every Saturday and Sunday through the end of the month. Manufacturers, including Mattel, Hasbro, LEGO, MGA Entertainment, Evenflo, Graco, and others, have teamed up with Toys “R” Us for various events, such as the L.O.L. Surprise! Unboxing Day & Dance Party, Beyblade Beymaster tournaments, and a Barbie accessory design event.

“Happy birthday to Canada’s ambassador of play,” says Frank Juhasz, vice president, marketing and omnichannel innovation at Toys “R” Us and Babies “R” Us Canada. “As we celebrate the power of play with our customers, partners, and team members this September, we have our eyes firmly set on many more years of creating moments of joy for families across Canada.”

Families can enjoy balloons, cookies, and giveaways — including a sweepstake with prizes valued at more than $100,000. Prizes include 45 Toys “R” Us “Toy Dash” shopping sprees, three family vacations, and a 2019 Dodge Caravan SXT. Additional information will be available at in September.