Toys "R" Us Canada x Toronto Blue Jays

Geoffrey and Ace (pictured top) are ready to play ball.

Toys “R” Us Canada (TRU) joins the Toronto Blue Jays as an official sponsor this season, inking a three-year-deal in which the new partners seek to create meaningful engagements with kids and families.

TRU will present fun family activations, birthday celebrations, and key marketing promotions — including the Toys “R” Us Canada Family Fun Zone at the Rogers Centre.

“We are thrilled, as Canada’s toy & baby authority, to be partnering with the Toronto Blue Jays for the next three baseball seasons and to be creating fun, interactive play first experiences for kids and their families,” says Melanie Teed-Murch, president of Toys “R” Us Canada. “There is tremendous synergy between our brand and the Blue Jays as we both strive to create moments of joy for families. It’s a partnership that will truly bring play, as a right, to life for kids across the country.”

The Fun Zone will be open during all home games, featuring interactive family activities. Select games will also feature additional TRU activations, along with regular appearances by Geoffrey the Giraffe, who we’re told “may happen to make his baseball debut.”

TRU will also help to celebrate Ace’s birthday in July, with an exclusive birthday party for the Blue Jays’ mascot and Jr. Jays Club members.

Major League Baseball (MLB) opening day is March 28, 2019 — the earliest opening day in the history of MLB.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.