Toys “R” Us Launches Campaign to Support St. Jude Children’s Research Hospital

ToysRUsLogo copyToys “R” Us launched a fundraising campaign in stores and online through June 12 to benefit St. Jude’s Children’s Research Hospital. This is the first of a three-year partnership with St. Jude, in which Toys “R” Us and the Toys “R “Us Children’s Fund have committed to raising $7 million to ensure families never receive a bill from St. Jude for treatment, travel, housing or food.

Customers can donate at any Toys “R” Us or Babies “R” Us location across the U.S. or online at Toysrus.com/GivingIsAwesome. In addition, between April 23 and April 29, Toys “R “Us will donate $1 to St. Jude (up to $25,000) for every retweet of a special #GivingIsAwesome moment @Toysrus retweet.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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