Toys “R” Us Selects Mirakl to Launch Online Marketplace

877d58a0-611f-478c-9dd6-ddca770cc5d6Toys “R” Us Inc. entered into an agreement with Mirakl to for the creation of a new online marketplace for the Toys “R” Us and Babies “R” Us businesses in the U.S. and Canada. The platform, set to launch in 2018, will enable Toys “R” Us to increase its product selection and decrease time to market for new merchandise.

Beyond expanding the online selection, the online marketplace will allow Toys “R” Us to leverage data from third-party products and sellers to identify potential, new retail partners and influence the company’s in-store offerings.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.