Toys “R” Us Signs On as U.S. Retailer of The Original Loom Boom

This past week saw the launch of Jake and Crew LLC’s The Original Loom Boom, which is designed to display, organize, and share loom bracelet creations. Invented by a five-year-old who wanted to show off his loom bracelet collection in a neat, portable way, the product is being retailed exclusively by Toys “R” Us through the end of this year.

Available in five color combinations at Toys “R” Us stores across the U.S. and at toysrus.com, the Original Loom Boom features a brightly-colored tube that can hold up to 40 rubber band loom bracelets. Once detached from the base, loomers have easy access to bracelets at the bottom, so they can show off their handiwork as well as trade and share bracelets. The base also contains ample storage for extra loom bands.

Currently, loom band bracelets are enjoying a high level of popularity in the U.S.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.