Toys “R” Us Unwraps Its “Make All Their Wishes Come True” Marketing Campaign

toysrusToys “R” Us has unveiled its holiday marketing plans, including a new TV campaign that allows parents and gift-givers to experience Toys “R” Us through kids’ eyes. The commercial, which began airing on October 20, takes viewers on an amusing journey, as a group of children who think they’re going on a field trip wind up at Toys “R” Us with free reign over the aisles.

The new TV ads are the centerpiece of a fully integrated marketing campaign encompassing digital, radio, and print advertising. Created in partnership with Chicago-based creative agency The Escape Pod Agency, the spots will air on all major networks and cable stations, such as A&E, Lifetime, HGTV, TLC, and Food Network, among others. Top national morning and syndicated talk shows will also air the commercials, which feature the hashtag, #WishinAccomplished, throughout the holiday season.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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