Toysmith Inks Distribution Deal with Anne McGilvray & Co.

Source: Toysmith/The Toy Book

The past few months have brought lots of change for Toysmith.

Following the news that the company parted ways with some of its long-time sales reps early this spring, the company inked a deal with Anne McGilvray & Co. (AMCI) to sell its entire portfolio of products in the U.S. Under the new pact, AMCI will begin selling the Toysmith line beginning July 1.

“We’ve been looking to rep the Toysmith line for many, many years,” says Anne McGilvray. “I was determined to partner with them and we are ecstatic that this alliance has finally come to fruition.”

Liesl Ludwig, CEO and daughter of McGilvray says that the company will foster success by using Toysmith’s new practices of zero-minimum ordering and free shipping to all 50 states for its retail customers.

“I was blown away by Liesl Ludwig’s trailblazing vision and the AMCI leadership team’s indomitable spirit,” says Toysmith CEO Michael Keaton. “Right away, I could tell that something big was happening. It’s truly groundbreaking and I’m proud to share in the effort to bring it to our customers.”

Reps for AMCI will sell Toysmith products across all channels including toy, gift, aquarium/zoo, art, book, craft, hobby, educational, hospital, resort/destination, parks, zoos, and more.

Existing Toysmith customers will receive an introductory email in the coming days with the name and contact information of their new representative.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.