Joy Fair | Source: Toysmith

Now that the speculation regarding Toy Fair New York and Spielwarenmesse has come to a close, the absence of the largest toy-related trade shows is sparking a new round of virtual events.

On Feb. 7, Toysmith will kick off its inaugural Joy Fair virtual tradeshow event. The four-day event will stream live via YouTube beginning at 12 p.m. ET each day. While Toysmith is known for its position as a leading toy and gift distributor, the company notes that Joy Fair is an event that is open to all — from retailers to consumers.

“Our dedication and commitment to providing the industry’s highest level of customer service is what has always defined us,” says Max Wunderle, chief commercial officer at Toysmith. “Every day, we strive to make it as simple, efficient, and joyful to do business with us and to help our retail partners succeed. Over the last two years, retailers have faced so many new and daunting challenges, and we hope the solutions we’ve developed can make a positive impact all around. We are excited to kick off 2022, which is our 40-year anniversary with this delightful live stream event from the Toysmith streaming studio that will be convenient for anybody to attend.”

Related: It’s Official: Toy Fair New York 2022 is Canceled

The Joy Fair programming lineup is as follows:

  • Day 1 — New Products
  • Day 2 — New Categories
  • Day 3 — New Merchandising Solutions
  • Day 4 — Customer Marketing Tools

More information about this new event can be found at

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.