Toysmith is set to present more than 150 new products at Toy Fair New York this year. New house-brand items include Get Outside, GO!, Warrior’s Mark Axe Throwing, Chasing Fireflies, Bobbin’ Buddies inflatables, and Beetle & Bee Garden sets.

Warrior’s Mark Axe Throwing

Following the axe-throwing trend that grownups have fueled over the past few years, Warrior’s Mark features foam axes and an easy-to-fold, 26-inch target for indoor and outdoor play.

Chasing Fireflies

A new take on classic hide and seek, kids can search up and down for the gently flashing spark of their chubby fireflies with Chasing Fireflies. Suitable for outdoor or indoor play.

Bobbin’ Buddies

Toysmith’s new line of unique, exclusive inflatables feature custom art and whimsical creatures. For use on land or sea, Bobbin’ Buddies float on the water with a weighted base so they don’t tip over.

Beetle & Bee Garden

These high-functioning kid-versions of real tools, craft sets, and activities are designed to cultivate a love for gardening and the natural world. All Beetle & Bee Garden products by Toysmith that contain wood are FSC (Forest Stewardship Council) and Rainforest Alliance certified.  FSC certification supports the growth of responsible forestry practices, and is recognized by the Rainforest Alliance.

Toysmith can be found in booth #1665 at the Javits Center, Feb. 16-19.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.